The Business Research Company’s latest
report Digital Advertising Global Market Report 2020 covers Digital Advertising
market drivers, Digital Advertising market trends, Digital Advertising market
segments, Digital Advertising market growth rate, Digital Advertising market
major players, and Digital Advertising market size. The report provides
in-depth analysis of the impact of COVID-19 on the Digital Advertising
industry, along with revised market numbers due to the effects of the
coronavirus.
View Complete Report:
Digital Advertising Global Market Report
2020 is the most comprehensive report available on this market and will help
gain a truly global perspective as it covers 60 geographies. The chapter on the
impact of COVID-19 gives valuable insights on supply chain disruptions,
logistical challenges, and other economic implications of the virus on the
market. The chapter also covers markets which have been positively affected by
the pandemic.
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The global digital advertising market is
expected to increase from $160.7 billion in 2019 to $169.7 billion in 2020 at a
compound annual growth rate (CAGR) of 5.57%. The slowed growth is mainly due to
the COVID-19 outbreak that has led to restrictive containment measures
involving social distancing, remote working, and the closure of industries and
other commercial activities resulting in operational challenges. The entire
supply chain has been disrupted, impacting the market negatively. The market is
then expected to recover and reach $237.5 billion in 2023 at a CAGR of 11.87%.
The report covers the Digital Advertising market’s segments-
1) By Platform: Mobile Ad (In-App and
Mobile Web), Desktop Ad, Digital TV, Others.
2) By Ad Format: Digital Display Ad (Programmatic And Non-Programmatic
Transactions), Internet Paid Search, Social Media, Online Video, Others.
3) By Industrial Vertical: Media And Entertainment, Consumer Goods & Retail
Industry, Banking, Financial Service & Insurance, Telecommunication IT
Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain,
Transportation And Logistics, Energy, Power, And Utilities, Others.
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