The Business
Research Company’s latest report Direct Mail Advertising Global Market Report
2020 covers Direct Mail Advertising market drivers, Direct Mail Advertising
market trends, Direct Mail Advertising market segments, Direct Mail Advertising
market growth rate, Direct Mail Advertising market major players, and Direct
Mail Advertising market size. The report provides in-depth analysis of the
impact of COVID-19 on the Direct Mail Advertising industry, along with revised
market numbers due to the effects of the coronavirus.
View Complete Report:
Direct Mail Advertising Global Market
Report 2020 is the most comprehensive report available on this market and will
help gain a truly global perspective as it covers 60 geographies. The chapter
on the impact of COVID-19 gives valuable insights on supply chain disruptions,
logistical challenges, and other economic implications of the virus on the
market. The chapter also covers markets which have been positively affected by
the pandemic.
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The global direct mail advertising market
is expected to grow from $66.84 billion in 2019 to $67.34 billion in 2020 at a
compound annual growth rate (CAGR) of 0.75%. The direct mail volume was down in
the first quarter; however, the COVID-19 outbreak favored this market as some
of the biggest brands have adopted direct mail advertising during the lockdown
period. The pandemic has led to restrictive containment measures involving
social distancing, remote working, and the closure of industries and other
commercial activities. With consumers staying at home over the past few months
due to the pandemic, direct mail has become a marketing strategy to reach the
consumers at home. The market is then expected to reach $70.66 billion in 2023
at a CAGR of 1.62%.
The report covers the Direct Mail Advertising market’s segments-
1) By Type: Postcards, Self-Mailers,
Letters And Envelopes, Dimensional Mailers, Catalogs.
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