The Business
Research Company’s latest report TV Advertising Global Market Report 2020
covers TV Advertising market drivers, TV Advertising market trends, TV
Advertising market segments, TV Advertising market growth rate, TV Advertising
market major players, and TV Advertising market size. The report provides
in-depth analysis of the impact of COVID-19 on the TV Advertising industry,
along with revised market numbers due to the effects of the coronavirus.
View Complete Report:
TV Advertising Global Market Report 2020 is
the most comprehensive report available on this market and will help gain a
truly global perspective as it covers 60 geographies. The chapter on the impact
of COVID-19 gives valuable insights on supply chain disruptions, logistical
challenges, and other economic implications of the virus on the market. The
chapter also covers markets which have been positively affected by the
pandemic.
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The global TV advertising market is
expected to decline from $102.02 billion in 2019 to $96.92 billion in 2020 at a
compound annual growth rate (CAGR) of -5:00%. The decline is mainly due to the
COVID-19 outbreak that has led to restrictive containment measures involving
social distancing, remote working, and the closure of industries and other
commercial activities resulting in operational challenges. The market is then
expected to recover and reach $98.41 billion in 2023 at a CAGR of 0.51%.
The report covers the TV Advertising
market’s segments-
1) By Service Type: Terrestrial,
Multichannel, Online.
2) By Delivery Platform: Cable Television, Satellite Television.
3) By Broadcasting Services: Advertisement, Subscription.
4) By Time Slot: 20 Seconds, 60 Seconds, More Than 60 Seconds.
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