The Business Research Company’s Organic
Food Market covers market characteristics, size and growth,
segmentation, regional and country breakdowns, competitive landscape, market
shares, trends and strategies for this market.
The organic food market consists
of sales of organic food and beverages and related services. The production of
organic food involves practices that promote ecological balance and aim to
conserve biodiversity. These food products do not use any food additive or
industrial solvent.
Major players in the market are General Mills Inc., Cargill, Inc., Danone,
United Natural Foods Inc. and Amy’s Kitchen.
Increasing health concerns due to
growing number of chemical poisoning cases globally is acting as a driver in
the organic food market. Consumers are becoming more health conscious owing to
the harmful effects caused by the presence of chemical pesticides in food
products. The toxicity of chemical pesticides in food products can cause
cancer, hormone disruption and birth defects. According to an UN report
published in the year 2017, around 200,000 people die every year due to toxic
effects of pesticides in food products. This is causing consumers to shift
their focus towards organic food products.
Low shelf life of organic food
and beverages compared to conventional foods and beverage products is
restraining the organic food market. For instance, in a research conducted by
MSNBC in 2018, it was reported that the shelf life of organic food product
tends to be shorter than conventional produce. Similarly, some researchers
found that many organic foods had higher levels of bacteria than conventional
products that cause food to spoil. As organic food is not exposed to the
similar amount of preservatives that of conventional food, organic food tends
to be prone to bacteria attacks and has a shorter shelf life. For example,
organic food products like turnip greens, mustard greens, and endive have a
very short shelf life with shrinkage percentage of 50%. Thus, high packaging,
logistics and distribution costs to increase shelf life is limiting the growth
of the organic food market.
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Companies in the organic food
market are focusing on introduction of new product categories and varieties.
Organic food manufacturers are coming up with new and innovative organic food
products in the form of ready-to-eat snacks, cookies, organic tea, pulses,
spices, edible flowers, frozen waffles, medical plants, herbs and organic
juices. For example, Lidl, an organic grocery chain is coming up with 28 new
and innovative organic food products to choose from. Similarly, Nestle plans to
launch new and innovative organic milk products in India.
View complete Report: https://www.thebusinessresearchcompany.com/report/organic-food-global-market-report
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