The Business Research Company’s Productivity
Software Publishing Market covers market characteristics, size and
growth, segmentation, regional and country breakdowns, competitive landscape,
market shares, trends and strategies for this market.
The Productivity Software
Publishing market consists of sales of productivity software. Productivity
software is an application dedicated to producing information, such as
documents, presentations, worksheets, databases, charts, graphs, digital
paintings, electronic music and digital video, excluding operating systems.
Major players in the market are Microsoft Corporation, IDoneThis, Oracle,
Google (Alphabet Inc), IBM
Automation in any field would
increase the efficiency and would therefore increase the profit margins. The
productivity software publishing market is driven by the cloud based
technology. The cloud based productivity software allows all the team members
to share, collaborate and communicate on projects effectively not having to
physically meet/share anything on disc/USB. The cloud-based software enhances
the work flow by making it simpler and easy to work with. This easy platform
could deliver many applications involving the graphics software, spreadsheet
applications, database management systems and word processors to the end users.
Also, the cloud-based software controls, safeguards and install the software
automatically without having to physically monitor it. Due to the software’s
ability to turn the technical power of these software tools into strategic
action, managers are better positioned to gain visibility into how workers are
fulfilling their responsibilities and take steps to ensure they reach crucial
milestones. Examples of cloud-based productivity software includes Microsoft
office 365, Zoho office online suite, Apple iWork etc.
Interoperability is defined as
the ability of computer systems or software to exchange and make use of
information. While the other definition could be, the ability of customers to
use the same management tools, server images and other software with a variety
of cloud computing providers and platforms. It could as well mean the ability
of applications to move from one environment to the next, for example, from
Savvis to Amazon, and for the applications to work exactly the same in both
places. This challenge of compatibility of the productivity software with
various systems may hinder the markets growth. For example, for moving physical
applications to the Amazon EC2 cloud, first it had to convert the applications
to a virtualized version before moving onto the cloud due to compatibility
issues, thus increasing the costs and time required for the project.
The Productivity Software
Publishing market has been geographically segmented into North America, Western
Europe, APAC, Eastern Europe, South America and Middle East & Africa. The
North American Market is the largest market for Productivity Software
Publishing and is expected to continue to do so during the forecast period
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